Pengaruh Penggunaan E-Marketplace terhadap Kemampuan Inovasi dan Kinerja (Kasus UKM Furniture, Home Decor dan Kriya)

Agung Susetiyono(1*), Imam Baihaqi(2),

(1) Institut Teknologi Sepuluh Nopember, Indonesia
(2) Institut Teknologi Sepuluh Nopember, Indonesia
(*) Corresponding Author

Abstract


The use of e-marketplaces in a business will certainly have an impact on innovation capabilities and performance quality. This study aims to gain a better understanding of how e-marketplaces can contribute to innovation capabilities and SME performance. The method used in this study is a quantitative approach with data analysis using Structural Equation Modeling (SEM). Respondents consisted of SME owners or employees who had used e-marketplaces for at least one year and had attended digital marketing training. Data were collected through a questionnaire that measured the variables of e-marketplace usage, innovation capabilities, and performance. The results of the analysis show that e-marketplace usage has a significant positive effect on SME innovation capabilities, and innovation capabilities contribute positively to performance. In addition, this study found that innovation capabilities function as a mediator in the relationship between e-marketplace usage and SME performance. The theoretical implications of this study are to contribute to the development of technology management theory, especially in the context of e-marketplace usage, innovation, and SME performance. Practically, the results of this study can be used as evaluation material and input for SMEs and the government in decision making to improve innovation and performance of furniture, home decor and craft SMEs through the use of e-marketplaces.


Full Text:

PDF

References


Dahrani, F. Saragih, and P. Ritonga, “Model Pengelolaan Keuangan Berbasis Literasi Keuangan dan Inklusi Keuangan: Studi pada UMKM di Kota Binjai,” Owner, vol. 6, no. 2, pp. 1509–1518, Mar. 2022, doi: 10.33395/owner.v6i2.778.

M. Zaverzhenets and K. Lobacz, “Digitalising and visualising innovation process: Comparative analysis of digital tools supporting innovation process in SMEs,” Procedia Computer Science, vol. 192, no. 2019, pp. 3805–3814, 2021, doi: 10.1016/j.procs.2021.09.155.

Kementerian Koperasi dan Usaha Kecil dan Menengah Republik Indonesia, “Data UMKM.”

A. Sinha, T. Sengupta, and R. Alvarado, “Interplay between technological innovation and environmental quality: Formulating the SDG policies for next 11 economies,” J Clean Prod, vol. 242, p. 118549, Jan. 2020, doi: 10.1016/j.jclepro.2019.118549.

P. Kijkasiwat and P. Phuensane, “Innovation and Firm Performance: The Moderating and Mediating Roles of Firm Size and Small and Medium Enterprise Finance,” Journal of Risk and Financial Management, vol. 13, no. 5, p. 97, May 2020, doi: 10.3390/jrfm13050097.

A. Krasnikov and S. Jayachandran, “The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance,” J Mark, vol. 72, no. 4, pp. 1–11, Jul. 2008, doi: 10.1509/jmkg.72.4.1.

I. D. Safitri, “Peran Marketplace dalam Meningkatkan Ekonomi Umat: Studi pada Ali Dien Marketplace Surabaya,” Dissertation, UIN Sunan Ampel Surabaya, Surabaya, 2020.

E. Pitaloka, Y. Totok Suyoto, A. Febriyanti, and D. Annisa Ridzkiany Sukarno, “The Impact of Green Marketing Mix on Brand Image of Unilever Indonesia,” KnE Social Sciences, Jul. 2023, doi: 10.18502/kss.v8i12.13652.

M. I. Effendi, D. Sugandini, and Y. Istanto, “Social Media Adoption in SMEs Impacted by COVID-19: The TOE Model,” The Journal of Asian Finance, Economics and Business, vol. 7, no. 11, pp. 915–925, Nov. 2020, doi: 10.13106/jafeb.2020.vol7.no11.915.

I. Ghozali, Aplikasi Analisis Multivariate dengan Pogram IBM SPSS: Edisi Sembilan. Semarang: Badan Penerbit Universitas Diponegoro, 2018.

J. F. Hair, W. C. Black, B. J. Babin, and R. E. Anderson, Multivariate Data Analysis. London: Pearson Education Limited, 2014.

Sugiyono, Metode Penelitian Bisnis: Pendekatan Kuantitatif, Kualitatif, Kombinasi dan R&D. Bandung: Alfabeta, 2018.

A. Khattak, “Hegemony of Digital Platforms, Innovation Culture, and E-Commerce Marketing Capabilities: The Innovation Performance Perspective,” Sustainability, vol. 14, no. 1, p. 463, Jan. 2022, doi: 10.3390/su14010463.

J.-P. Huhtala, A. Sihvonen, J. Frösén, M. Jaakkola, and H. Tikkanen, “Market orientation, innovation capability and business performance,” Baltic Journal of Management, vol. 9, no. 2, pp. 134–152, Apr. 2014, doi: 10.1108/BJM-03-2013-0044.

S.-U. Jung and V. Shegai, “The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size,” Sustainability, vol. 15, no. 7, p. 5711, Mar. 2023, doi: 10.3390/su15075711.

Udriyah, J. Tham, and S. M. F. Azam, “The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs,” Management Science Letters, pp. 1419–1428, 2019, doi: 10.5267/j.msl.2019.5.009.




DOI: https://doi.org/10.30645/kesatria.v6i1.566

DOI (PDF): https://doi.org/10.30645/kesatria.v6i1.566.g561

Refbacks

  • There are currently no refbacks.


Published Papers Indexed/Abstracted By: