Penerapan Metode Naive Bayes Dalam Menentukan Kepuasan Pelayanan Pelanggan Grab

Abstract

Customer satisfaction is the extent to which the employee's perceived performance meets customer expectations. this can increase the business provided by the service because it can have a good impact on subsequent services. Customers will usually compare the expected service with the one received. The purpose of this paper is to improve Grab's customer service by applying data mining techniques using the nave Bayes method. The results of this study are a system that can help people evaluate Grab's services. So that it can be input for Grab to improve services.