Analisis Jejaring Sosial Smartfren Pada Sosial Media Twitter Dengan Metode Text Network Analysis (TNA)

Delia Hayyuning Tyas, Grishelda Amelia Suganda, Hanifah Hindra Putri, Meyke Nurtikasary, Sakina Ulfa A.R

Abstract


The study aims to determine and analyze the responses of consumers who have used smartfren through comments on social media twitter regarding the network, price, and quality of smartfren in Indonesia. Useful to find out what consumer complaints are often submitted by smartfren users. With smartfren's superior services, smartfren 4G LTE advanced, VoLTE to enable customers to enjoy calls with HD quality, international services, smart world, smart U, and super4G smartfren. Smartfren also provides unlimited services 24 hours a month. With this Text Network Analysis method, the author wants to find out whether there are negative comments about this smartfren service so that the company will finally be able to find out what problems often arise and can be fixed so that they can make the company even better.

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References


S. Hunter, “A Novel Method of Network Text Analysis”, Open Journal of Modern Linguistics, 4, 350-366, 2014.

Kaplan, Andreas M.; Michael Haenlein (2010) "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons 53(1): 59–68. Akses online:https://id.wikipedia.org/wiki/Media_sosial

TIBCO Software Inc. (n.d.) Text Mining. Dikutip 4 Mei 2020, dari Statsoft: https://www.statsoft.com/Textbook/Text-Mining

Siswanto, T. (2018). Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah. Akses Online: http://ojs.itb-ad.ac.id/index.php/LQ/article/view/134/99




DOI: http://dx.doi.org/10.30645/j-sakti.v4i2.218

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