Analisis Penerimaan Teknologi Aplikasi Pemesanan Makanan Gofood dengan Technology Acceptance Model dan Pearson Correlation

Aliyatul Munna(1*), Kristiawan Nugroho(2), Kristophorus Hadiono(3),

(1) Universitas Stikubank Semarang, Semarang, Indonesia
(2) Universitas Stikubank Semarang, Semarang, Indonesia
(3) Universitas Stikubank Semarang, Semarang, Indonesia
(*) Corresponding Author

Abstract


Technology has proven itself as a powerful tool to ease human work in many ways, including food ordering technology. GoFood is a popular and innovative food ordering application that has brought convenience and comfort to users in Indonesia. This research aims to analyze the technology acceptance of the Gofood food ordering application using the Technology Acceptance Model (TAM). TAM is a framework used to understand the factors that influence the acceptance and use of technology. In the context of food ordering apps, user acceptance of the app is critical to the success and growth of the business. This research method involves collecting data through online surveys among Gofood application users. Respondents were asked to assess relevant factors in the TAM, including perceived usefulness, perceived ease of use, as well as attitudes toward use and behavioral intention to use. ), and test the correlation between constructs using Pearson correlation. The results of the analysis show that these findings indicate that perceived usefulness and perceived ease of use of the GoFood application contribute to attitudes toward use and interest in utilizing and using the application. .

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References


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DOI: http://dx.doi.org/10.30645/j-sakti.v7i2.682

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