Penentuan Wilayah Pemasaran Kopi Colol Dengan Metode AHP-TOPSIS

Septi Andryana(1), Angela Nerci Andani(2*),

(1) Universitas Nasional, Jakarta Selatan, Indonesia
(2) Universitas Nasional, Jakarta Selatan, Indonesia
(*) Corresponding Author


Colol is the centre of high-quality coffee production in Manggarai, NTT. Colol's arabica and robusta coffee won the title of best coffee in the 2015 coffee contest, organised by the Indonesian Coffee Exporters and Industry Association in collaboration with coffee research and Akao Jember. From 2017 until now, Robusta coffee exports to the Netherlands have continued, with a grand total of 94 tonnes. However, Colol Coffee is not widely known by people outside NTT, so this study aims to determine the marketing area of colol coffee outside NTT with the criteria of Accessibility, Market Potential, Logistics, Environmental Conditions, and Security, by considering 9 alternative regions. Multi-criteria decision making (MCDM) involves evaluating decision alternatives with multiple criteria that have different weights according to their importance. The research method uses Analytical Hierarchy Process (AHP) to determine the criteria weights and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) to analyse and rank the region alternatives based on their closeness to the ideal solution. The data collection technique uses the interview method with related parties, namely ASNIKOM managers who are decision makers and literature studies as a source of in-depth data that provides a theoretical basis to support the decisions taken. The results showed the highest priority value in the regions of Bali (0.7068), DKI Jakarta (0.5930), West Nusa Tenggara (0.5877), Central Java (0.5762), West Sumatra (0.5651), East Java (0.5298), North Sumatra (0.4284), West Java (0.4003), South Sumatra (0.3095).

Full Text:



A. G. Arumsari, R. Surya, S. Irmasuryani, And W. Sapitri, “Analisis Proses Roasting Pada Kopi”.

P. Bahrumi, R. Ratna, And R. Fadhil, “Levelisasi Penyangraian Kopi: Suatu Kajian,” Jimfp, Vol. 7, No. 1, Pp. 522–525, Mar. 2022, Doi: 10.17969/Jimfp.V7i1.19022.

M. F. Deos, A. N. P. Lango, And D. R. Nendissa, “Pemasaran Kopi Arabika Di Desa Colol Kecamatan Poco Ranaka Timur Kabupaten Manggarai Timur,” Vol. 20, 2019.

O. Fachrunnisa, “Simposium Manajemen Dan Bisnis I Prodi Manajemen Feb Unp Kediri Tahun 2022,” 2022.

F. K. Filalba, “Sistem Pendukung Keputusan Pemilihan Hotel Di Kota Tasikmalaya Menggunakan Metode Electre Dan Ahp,” Jitet, Vol. 11, No. 3s1, Sep. 2023, Doi: 10.23960/Jitet.V11i3s1.3504.

Muh. I. Amar, R. Ramdana, And A. T. P. Da, “Sistem Penentuan Lokasi Menara Base Transceiver Station Dengan Algoritma Ahp-Topsis,” Bits, Vol. 4, No. 3, Dec. 2022, Doi: 10.47065/Bits.V4i3.2466.

B. Bachchhav, S. Bharne, A. Choudhari, And S. Pattanshetti, “Selection Of Spot Welding Electrode Material By Ahp, Topsis, And Saw,” Materials Today: Proceedings, P. S2214785323007976, Mar. 2023, Doi: 10.1016/J.Matpr.2023.02.253.

Zulfikar, R., Andryana, S., & Gunaryati, A. (2020). Selection of the Best EPL Players Using AHP, PROMETHEE, and TOPSIS Methods with a Pairwise Comparison Scale. Jurnal Mantik, 4(3), 1970-1986.

Firdaus, M. Y., & Andryana, S. (2023, February). Employee Ranking Based On Work Performance Using AHP and VIKOR Methods. In 2023 International Conference on Computer Science, Information Technology and Engineering (ICCoSITE) (pp. 968-973).




  • There are currently no refbacks.

JURASIK (Jurnal Riset Sistem Informasi dan Teknik Informatika)
Published Papers Indexed/Abstracted By:

Jumlah Kunjungan : View My Stats