Perancangan Prototipe Aplikasi Customer Relationship Management (CRM) Berbasis SMS Gateway Untuk Mendukung Proses Penyetaraan Mahasiswa Pada Universitas Budi Luhur

Abstract

The company began to aware potential sectors that could maintain and even increase revenue. So that, staying in touch with customers become serious point at Budi Luhur University, which is one of the private universities in Jakarta. Therefore various efforts made so that customer has good relations with the company. The solution is providing easy access to information using communication devices in the form of mobile phones, especially in the process of “penyetaraan mahasiswa”. Writer applies the Customer Relationship Management (CRM) approach which aims to convey information to customers more efficiently by using communication devices. The design of the system is based on the SMS gateway that become bridge between handphone and the SMS server. Based on the research methodology, the design of an SMS gateway-based system is obtained, so that it can help simplify and speed up the delivery of information about the timeline and checkpoint progress of “penyetaraan mahasiswa”.